Updates from SXSW Interactive
South By Southwest (SXSW) is one of the world’s largest technology, marketing, social, and interactive conferences around. Over the next few weeks I’ll be posting updates from what I learn at the...
View ArticleDigital Storytelling- SXSW Notes
Make Me Care: Digital Storytelling to Affect Change Speakers: Michele Norris (NPR), David Modigliani (Flow Nonfiction), Joel Johnson (GMMB), Susan Freeney (GMMB) When thinking about content, you must...
View ArticleSpreadable Media- SXSW Takeaways
Spreadable Media: Value, Meaning & Network Culture Speakers: Henry Jenkins, Joshua Green, Sam Ford Someone besides the press now has the power to decide what content is spread Rise of the...
View Article11 Rules to Live By- SXSW Takeaways
From the acclaimed Tina Roth Eisenberg (of Swissmiss design fame), here are 11 general rules to live by: Invest your life in what you love. Don’t be afraid to start over if what you’re doing doesn’t...
View ArticleCan Brands “Humanize” Their Social Media?- SXSW Takeaways
Speakers: Adam Bain (Twitter), Simon Acton-Bond (BBDO), Debra Sandler (Mars Inc.), Gregg Heard (AT&T) Brands can be positive members of the online community–if they can play by the rules. “Brands...
View ArticleThe New Brand Marketers- SXSW Takeaways
Brand Fans; the New Brand Marketers Speakers: Jen Saenz (Frito-Lay), Shiv Singh (PepsiCo), Kevin Knight (Facebook) Crowdsourcing leads to better marketing–you’re getting insights about the consumers...
View ArticleBuilding Trust in Your Brand- SXSW Notes
Speaker: Fred McClimans We trust our friends on Facebook, but we don’t trust Facebook. User’s trust in their peers can eventually translate into trust in your platform. People have trust issues online....
View ArticleShocked Parents Form Letter
Creating good response blog posts is difficult, so I’ve gone ahead and written a form letter for you to copy and paste the next time we have a situation like Miley Cyrus at the VMAs:
View ArticleGoogle+ for Conference Social Media
I recently managed social media for a conference of about 5,000 people. The hosting organization asked that we use Google+ as the social medium of choice to coincide with their transition to the Google...
View ArticleDoing a Lot with a Little
Wonderful Pistachios had a problem; how could they break into the snack-food industry when potato chip companies were spending millions more on their marketing? Most marketers have a similar problem;...
View ArticleWant Engagement? You’ll Pay for It
Sorry brands, but if you want to keep up your engagement numbers on Facebook, you’ll have to pay for it. Facebook has once again changed their algorithms, but in a departure from past changes, now...
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