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Michael Giacchino- To Boldly Go

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Updates from SXSW Interactive

South By Southwest (SXSW) is one of the world’s largest technology, marketing, social, and interactive conferences around. Over the next few weeks I’ll be posting updates from what I learn at the...

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Digital Storytelling- SXSW Notes

Make Me Care: Digital Storytelling to Affect Change Speakers: Michele Norris (NPR), David Modigliani (Flow Nonfiction), Joel Johnson (GMMB), Susan Freeney (GMMB) When thinking about content, you must...

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Spreadable Media- SXSW Takeaways

Spreadable Media: Value, Meaning & Network Culture Speakers: Henry Jenkins, Joshua Green, Sam Ford Someone besides the press now has the power to decide what content is spread Rise of the...

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11 Rules to Live By- SXSW Takeaways

From the acclaimed Tina Roth Eisenberg (of Swissmiss design fame), here are 11 general rules to live by: Invest your life in what you love. Don’t be afraid to start over if what you’re doing doesn’t...

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Can Brands “Humanize” Their Social Media?- SXSW Takeaways

Speakers: Adam Bain (Twitter), Simon Acton-Bond (BBDO), Debra Sandler (Mars Inc.), Gregg Heard (AT&T) Brands can be positive members of the online community–if they can play by the rules. “Brands...

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Gary Clark Jr.- Numb

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The New Brand Marketers- SXSW Takeaways

Brand Fans; the New Brand Marketers Speakers: Jen Saenz (Frito-Lay), Shiv Singh (PepsiCo), Kevin Knight (Facebook) Crowdsourcing leads to better marketing–you’re getting insights about the consumers...

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Daft Punk- Lose Yourself to Dance

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Building Trust in Your Brand- SXSW Notes

Speaker: Fred McClimans We trust our friends on Facebook, but we don’t trust Facebook. User’s trust in their peers can eventually translate into trust in your platform. People have trust issues online....

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Shocked Parents Form Letter

Creating good response blog posts is difficult, so I’ve gone ahead and written a form letter for you to copy and paste the next time we have a situation like Miley Cyrus at the VMAs:

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Google+ for Conference Social Media

I recently managed social media for a conference of about 5,000 people. The hosting organization asked that we use Google+ as the social medium of choice to coincide with their transition to the Google...

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Ellie Goulding- Tessellate (Alt-J Cover)

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Doing a Lot with a Little

Wonderful Pistachios had a problem; how could they break into the snack-food industry when potato chip companies were spending millions more on their marketing? Most marketers have a similar problem;...

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Want Engagement? You’ll Pay for It

Sorry brands, but if you want to keep up your engagement numbers on Facebook, you’ll have to pay for it. Facebook has once again changed their algorithms, but in a departure from past changes, now...

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